Leverage your gut for unparalleled innovation and growth.
Modern businesses have comprehensive data, consumer insights and a host of other analytical tools to guide their decision making. From statistics to savvy teams, companies have run their operations purely on trackable, proven data. And, many have succeeded.
In today’s global culture, the playing field has changed. Organizations and brands are being called to lead, to go beyond a solely profit centered business. By using intuition in business, companies have the unique opportunity to attain expanded levels of innovation, purpose, and profit.
Fuel Innovation
Visionary Steve Jobs has touted that “Intuition is a very powerful thing, more powerful than intellect”. He’s proclaimed that listening to his gut was a pivotal factor to Apple’s development and growth. Richard Branson and Oprah Winfrey are two other pioneers who credit the power of intuitive intelligence with profound results.
“I’ve trusted the still, small voice of my intuition my entire life. The only time I’ve made mistakes is when I didn’t listen.” Oprah Winfrey
We don’t have to reject scientific logic or abandon critical thinking to thrive from the benefits of intuitive intelligence. Quite the contrary. By learning to activate your own intuition, training your sensitivity, and understanding how to discern – organizations naturally step into heightened states of creativity and success.
Elevate Your Decision Making
Leveraging intuition drives quicker decision making, enabling first to market offerings and response to industry developments. Our rapidly changing, high-stakes environment calls for organizations to be agile, to forecast upcoming trends and opportunities to forge ahead. When decision making stems only from data, it’s probable to dismiss areas with far more significant growth.
As our environment becomes more complex, decision making becomes more difficult. Cognitive scientist and author of “Gut Feelings” the Intelligence of the Unconscious”, Gerd Gigerenzer notes people rarely make decisions on the basis of reason alone, especially when issues are complex. Leveraging our intuition is already an innate part of our process, why not give it the recognition or attention it deserves?
Foster Conscious Culture
In an era of instant gratification and profound disconnection, the focus has turned inward. Internal culture and meaningful work environments have begun to outway the importance of great benefits. Fostering a culture of authentic communication and diverse thinking drives team longevity and productivity. Organizations that cultivate a conscious-connected foundation see a rise in morale, an influx of talent, and deeper fulfillment.
Each of us has the ability to access our own intuitive intelligence. Listening to it and acting upon it propels us into a state of genius. The businesses who recognize the value of intuition, with the boldness to engage with higher awareness—will be the ones leading our economy into the decades to come.
Mindway collaborates with curious, purpose-driven individuals and organizations to help design and build the next chapter of the conscious-connected future.